For many, thinking of summer, of freedom and adventure, conjures up going on a "road trip." With good reason, road trips can be all that and more. Speaking from experience I can tell you that the best road trip moments are often found far away from the Interstate and that the best way to find these is a good travel guide book. »more»

Next month "We Are the New Radicals" will be published. It's a new book by Julia Moulden that chronicles the trend of baby boomers that reinvent and recommit themselves to improve the world. The book combines stories of people who've done it with "how to" tips for others who want to join in and drive change. »more»

Amy Sherman is a licensed mental health counselor, a blogger, and the author of "Distress-Free Aging: a Boomer's Guide to Creating a Fulfilled and Purposeful Life." "Distress-Free Aging" is a new eBook that promises "simple strategies [to] turn your life around."

As the name implies, the book is aimed at members of the baby boomer generation who are tackling retirement like no generation has ever done before. »more»

This book was written to address the following problem. Younger people (that is those in their early 30s and younger) think that those in their 50s are "old" while those who are in their 50s don't seem themselves that way. They in fact don't think they will be old for another two decades. »more»

Four decades ago Americans were heading toward the moon and dying in street demonstrations. The country was dealing with race, feminism, drugs, changing visions of culture, an active war and an even more active peace movement. »more»

Marc Freedman's “Encore: Finding Work That Matters In the Second Half of Life” is a detailed analysis about the meaningful work that members of the baby boomer generation are increasingly seeking after leaving their primary careers. Encore careers are a significant social trend that represent a new phase of an individual’s work life. Historically, the author notes, the proverbial goal of aging was to secure freedom from work. Now the goal is to secure meaningful work—that is work that has a sense of purpose. »more»

Surprising Findings about Their Lifestyles, Mindsets and Well-Being" »more»

Chuck Nyren is an award-winning advertising video producer, creative strategist, consultant, and copywriter focusing on The Baby Boomer Market. He is also the author of "Advertising to Baby Boomers." Unlike most business books about advertising, Nyren's book is written for clients with products or services that they want to market to Baby Boomers. »more»

The book jacket for Karen Stabiner's "The Empty Nest" says it all, "As the baby boom generation ages -- the oldest are now turning sixty -- many of them are learning to deal with a whole new way of life, after the last child has finally moved out and they are, once again, alone. It’s the same milestone their own parents faced, but as with so many other markers, this generation approaches it in a whole new way." »more»

Dr. Mary Furlong is an academic, entrepreneur marketer, and author. Most importantly she is an expert on the baby boomer demographic and "Turning Silver Into Gold" is her comprehensive and authoritative tome on how to reach and be received by baby boomers. »more»