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Book Review or Tip, baby boomers

Around 50, some boomers rediscover their radical roots

Wesley's picture

Next month "We Are the New Radicals" will be published. It's a new book by Julia Moulden that chronicles the trend of baby boomers that reinvent and recommit themselves to improve the world. The book combines stories of people who've done it with "how to" tips for others who want to join in and drive change. »more»

eBook Review: "Distress-Free Aging" by Amy Sherman

Wesley's picture

Amy Sherman is a licensed mental health counselor, a blogger, and the author of "Distress-Free Aging: a Boomer's Guide to Creating a Fulfilled and Purposeful Life." "Distress-Free Aging" is a new eBook that promises "simple strategies [to] turn your life around."

As the name implies, the book is aimed at members of the baby boomer generation who are tackling retirement like no generation has ever done before. »more»

Review: Boomer Consumer by Matt Thornhill and John Martin

Wesley's picture

This book was written to address the following problem. Younger people (that is those in their early 30s and younger) think that those in their 50s are "old" while those who are in their 50s don't seem themselves that way. They in fact don't think they will be old for another two decades. »more»

Tom Brokaw's "Boom: Voices of the Sixties..."

Wesley's picture

Four decades ago Americans were heading toward the moon and dying in street demonstrations. The country was dealing with race, feminism, drugs, changing visions of culture, an active war and an even more active peace movement. »more»

Book Review "Encore: Finding Work That Matters In the Second Half of Life"

Wesley's picture

Marc Freedman's “Encore: Finding Work That Matters In the Second Half of Life” is a detailed analysis about the meaningful work that members of the baby boomer generation are increasingly seeking after leaving their primary careers. Encore careers are a significant social trend that represent a new phase of an individual’s work life. Historically, the author notes, the proverbial goal of aging was to secure freedom from work. Now the goal is to secure meaningful work—that is work that has a sense of purpose. »more»

Review: "Baby Boomers and Their Parents"

Wesley's picture

Surprising Findings about Their Lifestyles, Mindsets and Well-Being" »more»

Interview with Baby Boomer Advertising Expert Chuck Nyren

Wesley's picture

Chuck Nyren is an award-winning advertising video producer, creative strategist, consultant, and copywriter focusing on The Baby Boomer Market. He is also the author of "Advertising to Baby Boomers." Unlike most business books about advertising, Nyren's book is written for clients with products or services that they want to market to Baby Boomers. »more»

Find advice and comfort in "The Empty Nest" by Karen Stabiner

Wesley's picture

The book jacket for Karen Stabiner's "The Empty Nest" says it all, "As the baby boom generation ages -- the oldest are now turning sixty -- many of them are learning to deal with a whole new way of life, after the last child has finally moved out and they are, once again, alone. It’s the same milestone their own parents faced, but as with so many other markers, this generation approaches it in a whole new way." »more»

Mary Furlong's "Turning Silver Into Gold"

Wesley's picture

Dr. Mary Furlong is an academic, entrepreneur marketer, and author. Most importantly she is an expert on the baby boomer demographic and "Turning Silver Into Gold" is her comprehensive and authoritative tome on how to reach and be received by baby boomers. »more»

Boomer Girl: Fighting Midlife One Crisis at a Time

Wesley's picture

Cathy Hamilton is a humor writer and the author of "I Love You More Than Beer: And 99 Other Declarations of a Guy's Adoration" and a dozen other books. She is also the director of BoomerGirl Multimedia, editor of BoomerGirl.com and she writes a weekly humor column for the Lawrence Journal-World called "BoomerGirl Diary." In other words, she spends pretty much every waking hour thinking about how to put a humorous spin on the travails and triumphs encountered by middle age women as their physiology conspires against them. »more»