Would you like your ad to be seen on the web's leading site for mid-life crisis (and for midlife issues in general)? Contact sales (at) lifetwo.com (you know how to convert that to an email address) to discuss your ideas and get going!

General Ad Specs

Ad Sizes: We prefer 300x250 because it fits nicely into the third column of our layout. We have other options.

File Formats Accepted: Gif, animated GIF, JPG, PNG.

Maximum File Sizes: 40k.

Other Considerations:

• All creative must target a new window on click.
• Please provide clickthru URL and, optionally, alt text.
• LifeTwo must approve all ads for content and for technical compatibility.

Flash

We are in the process of adding Flash ad capability to LifeTwo, but can not do so yet. The following are provisional specs for when we are able to handle them:

We accept Flash file sizes of up to 40k with a maximum frame rate of 18 fps. The swf files should support the flash 6 plug-ins.

Advertiser must provide both Flash and GIF/JPG/PNG alternate versions of creative. Users without the Flash plug-in will be served the alternate. The alternate image file should be less than 40k.

Looping is allowed for up to 90 seconds provided it doesn't use more than 30% of the user's CPU.

Click Thru with Flash: To track when a user clicks within a flash, a ClickTag variable MUST be embedded in the .fla file. Refer to Macromedia documentation for specific instructions and syntax for using the clickTag variable and the getURL action:

• http://www.macromedia.com/resources/richmedia/tracking/
• http://www.macromedia.com/resources/richmedia/tracking/adserving_guide/
• http://www.macromedia.com/resources/richmedia/tracking/designers_guide/

Rich Media Considerations

Video may be auto-start.

Any audio must be user initiated by click, not mouse over, and a mute, stop or pause button must be readily apparent.