Founder of Silk Milk is back with new products for aging baby boomer's stomachs

Steve Demos, the man responsible for much of the popularity of soy milk in America, is at it again. This time it is "probiotic" foods for baby boomers. Steve's first company, WhiteWave, Inc., created and marketed Silk Milk making soy milk a household product and a staple in Starbucks Coffee. Recently the 58-year old entrepreneur launched NextFoods and started shipping Goodbelly--a line of stomach-soothing probiotic juice products aimed at baby boomers. Probiotics are microorganisms with numerous reported health benefits.

Mr. Demos described his three-decade battle for the acceptance of soy milk as "20 years of hell and 8 years of heaven" says that the focus of his new product is the consumer who wants something good for them and wants to do it in a hurry. Goodbelly is a drink that contains a probiotic called Lactobacillus plantarum 299V. This particular bacterium has been around for over a decade and reportedly calms queasy stomachs and reduces intestinal gas.

Sources: CNN/Money and WSJ (may require fee)