Scientific Heavy-Weight Gets Behind Brain Training Product

Brain health is a frequent topic at LifeTwo for the simple reason that if you are planning on enjoying your later years (and who isn't?) then you want your mental facilities to be in the best shape as possible. It turns out that despite genetics playing a big role in what you end up with lifestyle and other factors within your control also play a significant role. As people live longer lives, brain health becomes an even more critical subject. (Reference: "Studies Show How To Take Care of Your Brain").

On this topic, Dick Stroud (50-Plus Marketing) had this to say:

Baroness Greenfield, a well known neuroscientist and director of the Royal Institution, is putting her name to a computer game designed to train the brain.

Yesterday at the House of Lords she helped to launch a new fitness routine (MindFit) to play on the insecurities of the masses - the brain workout.

The MindFit research, presented earlier this year at an Alzheimer's conference, is a double-blind clinical trial which suggests that computer-based training improves the brain functioning of the 50-plus population.

Baroness Greenfield, a director of MindWeavers (the company that licensed Mindfit) is an Oxford University spin-out company and works through collaboration with the makers CogniFit, based in Israel.

The Wall Street Journal reviewed Mindfit and its competitors earlier in the year (summarized here).