Oops! Hot Dogs More Popular Than Brain Health

We were lounging around the virtual LifeTwo offices pondering our place in the world. "Midlife issues should be important to anyone between 35 and 65," we thought. "Midlife crisis, career questions, brain health, and life fulfillment should be in their thoughts every day."

In our thoughts, yes. For the rest of the world ... not so much.

The always useful Google Trends tool lets us compare the popularity of various phrases for search and news volume.

The bad news: search volume for "hot dogs" outstrips searches for brain health by at least 4 to 1. Click here to see. Potato chips are 3x more searched for. And the health of the most important organ in your body is approximately tied with pseudo-cheese Velveeta in volume of Google searches.

Clearly, brain health isn't as important to people as finding unhealthy food.

And over the course of the year, people are about as interested in ice fishing as in new careers.

Are people interested in leading fulfilling, interesting lives? It looks like they're just as interested in cheap vacations!

We were moderately surprised to see that midlife crisis ranked about the same as "Posh Spice."* That's good news, since it means we don't have to release a prefab Brit-pop album to attain some degree of popularity (notoriety?)!

Today, the same level of interest as Posh Spice. Tomorrow, Velveeta! As we say in our "things to do before you die" posts: you gotta have goals.

Just don't get us started on the brain health vs Teletubbies results.

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* Yes, we know that's not how most people know her now ... but it works in context.