More than Half of MySpace Visitors are Now Age 35 or Older

My(Boomer)Space?

It appears that there is a misconception that social networking sites such as MySpace are the exclusive domain of teenagers, but an analysis by industry research firm comScore Media Metrix shows that significant number of adults are now using the social networking sites.

An analysis of visitors to MySpace.com shows that as the site has experienced dramatic visitor growth, it has become more popular among older Internet users. The most significant shift has occurred among teens 12-17, who accounted for 24.7 percent of the MySpace audience in August 2005, but today represent a much lower 11.9 percent of the site’s total audience. Conversely, Internet users between the ages of 35-54 now account for 40.6 percent of the MySpace visitor base, an 8.2 percentage point increase during the past year.

While the data does not look at frequency of visits which one would presume would tend to skew much younger, the results are still surprising--and certain to give teenage sons and daughters feelings of nausea as they picture their parents (and grandparents?) chatting away with monikers like "gr8GrAndphatha452" and "miNiVanMom223."

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