Retirement coming to a TV near you

As anyone over forty knows, there just aren't very many intelligent media offerings aimed at their age group. Despite being shunned by the majority of media, seniors can look forward to at least one cable channel that understands them, the forthcoming Retirement Living (on the web, www.rliving.com).

Retirement Living will soon be launching on Comcast cable systems with programming aimed at seniors. The network is the brainchild of John Erickson, founder of Erickson Retirement Communities, 18 separate developments that house about 20,000 people nationwide. Erickson also publishes a magazine aimed at the retirement market. But starting a cable network from scratch is an enormous undertaking, not for the faint of heart.

From the Retirement Living Network website:

U.S. News reports that Retirement Living will initially be aired from noon to 4 pm, a time that most retirees are watching television.

Retirement Living network is pioneering a new vision in Television today - creating programming for the senior community. Dynamic new programs such as Living Well, Money Club, Our Stories, and The Voice, engage seniors in a multifaceted and entertaining approach towards aging. Retirement Living will inform its viewers on matters that affect their everyday life through a wide variety of topics including health, lifestyle, finance, and politics. The network will also provide engaging life stories about ordinary seniors who lead extraordinary lives, with a focus on active and creative artists, athletes, leaders, and more. Retirement Living is built with a strong complimentary research arm that will continue to formulate new ways of catering towards the 62+ age group that has been largely overlooked by current television broadcasting agencies.

The network finds its roots in Erickson Retirement Communities, the National Institutes of Health, non-profit research foundations, the University of Maryland’s School of Aging Studies, media research firms, and leading gerontologists across the country. With these connections, in addition to Retirement Living’s own studies, we are the foremost experts in the aging process and how seniors learn and interact throughout their daily routine. Such understanding will enable us to develop content more relevant, more useful, and far more entertaining to our audience. The personnel behind Retirement Living’s content development, production and technical infrastructure are broadcast veterans with decades of experience.

Here is a link to Retirement Living's initial program line-up.

LifeTwo wishes them luck.