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Middle Age Fashion: It Exists, And Here's A Book On How To Find It

Greg's picture

Fashion designer Sherrie Mathieson looks at her fellow baby boomers and doesn't like what she sees.

Forever Cool

"It seems as if people turn 50 and suddenly look either decidedly unhip or as though they are trying to appear ridiculously youthful," she told Sharon Mosley of the Paramus (NJ) Post. "... I see people who don't take the time to observe others or to take a long, hard look at themselves."

So she wrote a book: Forever Cool: How To Achieve Ageless, Youthful, and Modern Persona


On her "Never Cool" list: underage looks, bare bellies after 40, white or cream shoes, pastels, and sequins.

The Paramus Post article has more of the Cool / Never Cool list and images of some of the OK / Not OK photos from the book.

The New York Times Book Review and Vogue seem to like "Forever Cool," and as of today the Amazon customer reviews are averaging five stars. One commenter called it "the first book I have read that provides many, many step-by-step solutions for boomers whose previous decade or more of personal styling doesn't work anymore."

Sounds like the book for anyone who wants to dress their age.

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