Wesley, thanks for this great review on Turning Silver Into Gold. I liked your point that Baby Boomers are not just a market, they are becoming marketers as Baby Boomer Entrepreneurs look to business ownership as an alternative to retirement. I have been compiling a free directory for Baby Boomers wanting to explore entrepreneurship in more detail. It can be found at http://www.squidoo.com/Baby-Boomer-Entrepreneurs .

One of the great challenges for Baby Boomers is developing a proper work life balance. Many younger entrepreneurs learn to do this through long periods of trial and error. That does not work for people who are looking for an alternative to retirement. Planning how to run the business so that you have the freedom of time to do the semi-retirement part must be built into the plan from the beginning. Fortunately, there are models and free resources on the Internet for those who take time to look for insights on how to work smarter rather than harder.

Shallie Bey Smarter Small Business Blog