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RiverJulian Tueting's picture

"Boomers become incontinent"(now on at sale at Border's)

"Once again, it means honoring the nobler ideals of world peace, economic equality, egalitarian civil rights, human potential, and spiritual enlightenment. It means sharing a new, perhaps revitalized generational zeitgeist--that tenacious obsession with the perfectibility of the human condition. The stuff of truth." Oh please.

The stuff of truth? A book on how to market to an elderly person's insecurities with the promise of "perfectability." That is the stuff of manipulation. What a charming plug for a book I don't want.

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